Data in your hands
We don’t think to protect what we can’t see. But in an increasingly digital world, our online information is constantly at risk.
To bring the urgency of this to light and to mirror Allstate’s strong stance on digital knowledge and protection, we developed an experiential activation that empowered people to put their data back in their hands — and keep it out of everyone elses’.
Activation elements: Event space, interactive conversation-starters, juice truck, journal.
The Juice Truck
The Juice Truck is an annual staple in Allstate’s space. To weave in our concept, we tied each juice flavor to a stat and a theme around protecting you digital privacy.
The Juices
We re-branded all the juices to speak to a data security theme and conversation starter.
