Seamless X Museum of Pizza
When Seamless partnered with The Museum of Pizza — the world’s first and only immersive art experience celebrating pizza — we had the opportunity to reveal New Yorkers real pizza-eating preferences and habits once and for all.
Inspired by New Yorker’s strong stance on New York Style pizza, our ‘How New York Eats Pizza’ exhibit invited New Yorkers to quietly confess their sauciest pizza secrets. Maybe they’re reluctant deep dish fans after all. Or maybe they dip their pizza in pop when no one is watching (yes, this was a confession).
During the event, we had live screens that showed confessions (15 min after they were submitted), Seamless pizza delivery data curated into nice, quippy one-liners, and online pizza polls — all of which created an engaging deep dive into how New Yorkers actually eat their pizza.
My role: Lead writer in concept and execution of event and all communications, impromptu carpenter
Scroll through the confession experience
The confessions
The real truth behind How New Yorkers Eat Pizza
Using Seamless’ data, we could give NY a peek into how they actually prefer their pies.
How we showed New Yorkers’ pizza-rating habits
Throughout the month of Museum of Pizza and before, we ran NY specific social polls that we updated throughout the Museum of Pizza event.
