The gig economy is a competitive place. And with all these companies begging for every driver’s attention, Grubhub needs a way to stand out.

The marketplace is flooded with ads about making money on your schedule, we need a better way in. Using market research studies with our current drivers, we identified key values and opportunities for our messaging strategy.

Grubhub for Drivers Grant

By aligning on a more clear strategic direction, we were able to start implementing ideas and executions that focused on driving our delivery partner’s individual successes on and off the road.

The Driver Grant program gives all Grubhub drivers the opportunity to apply for a $10,000 grant that can be used to fund their individual passions.

Everyone’s road is different, but wherever you’re going, Grubhub can help you get there.

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Social Posts

The Results!

We got thousands of responses from drivers with inspiring stories of how they are driving their own success with the help of Grubhub. These entries open the door for telling our drivers stories, learning more about them, and being a better partner in their journeys.